Williams-Sonoma’s business is growing like crazy, up 27.5% in Q3 ’03 over Q3 ’02. But their ecommerce sales are up a whopping 71.4%.
Anyone who knows The Judy knows all this is her doing. It’s about the customer service, people. Well, that, and having a really good website. But I find it deeply odd that the back-end technologies, navigation, and other aspects of the WS, Pottery Barn, and Chambers sites are so different. I find that it really discourages selling across the “concepts.” I expect the experience to be similar, if not identical.