Selling shoes to whom?!

This Adrants post features an actual ad for Patrick Cox shoes that ran in swanky Brit design mag iD–be carefully opening this at work as it shows two buff men in jockstraps engaged in a fair facsimile of intercourse. Behind a woman on tiptoe in a pair of Patrick Cox shoes. Clearly, it’s a reference to the Puma ads of disputed provenance I wrote about a while back. Beyond creating a ruckus (which it has by getting censored), does this sort of thing really move shoes?

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