The NYT has an article this morning with the very straightforward headline Why Wine Costs What It Does. I’ve obviously been thinking about this a lot as I wonder just how much our little wine club might costs.
To that end, here is a good guideline:
Quality and perception are hard to separate. “You can get a really great bottle of wine for $40,” Mr. Motto said. “Beyond that, it’s something that depends on how discriminating you are, how important it is to your life, how much you can afford.”
I’m going to suggest that we focus on wines under $20, and maybe do an occassional “splurge night” where we spend up to $40. Does that sound reasonable, or is all of this just completely outrageous in a world where children are starving?