From Agenda Inc., a sure sign of the coming apocalypse:
“Target marketing” has taken on a whole new meaning in the first-ever viral marketing use of an interactive urinal communicator in America. To help create buzz for its new landmark television event, CMT OUTLAWS concert and countdown specials premiering Friday, Oct. 29, CMT will target men at bathroom urinals in bars, concert venues, colleges and radio stations with the – Wizmark(R) – the world’s first and only device of its kind. The deodorizing urinal drain filter cover – featuring a waterproof anti-glare lenticular viewing display, pre-recorded audio and flashing lights – is motion-activated: step up to the urinal and the unit starts flashing, talking and alternating pictures. The units are designed to last more than 10,000 flushes.