You may recall the brilliant web-based marketing program for the movie AI. It began with a single webpage for a university that does not exist, but which apparently hired some characters related to the movie. The way you got started in the game was to note the “Jeanine Salla” was listed in the trailer as the “Robot Psychologist” (a strange title, to be sure). From the first google search you were led to a series of websites set in the timeline of the movie, with a murder-mystery to solve to boot. In my opinion, the most innovative marketing program ever, and very successful too.
Now, it looks like the Matrix is getting into the act. Remember who Neo worked for? Check out Metacortex (if it’s not slashdotted, anyway), especially the products and services section. There’s a particularly intriguing link to an undersea hotel. What’s it all about? No one’s really sure just yet, but finding out is part of the game. The game is afoot, and a guide to the puzzle is already underway.