Hey, we SDSers are apparently at the forefront of a new wine trend. That, or we’re the unwitting dupes of clever marketing. Yeah, the wine drinker of the 21st century, as envisioned by today’s wine makers and described in today’s Wall Street Journal (sorry, you’ll need a subscription to actually read this article, but I’ve saved a copy of it if anyone is interested), is hip, under 35, and willing to pay more than their older, wiser parents for some fermented grape. Well, yeah, so there’s a $12 a bottle limit for SDS, but my older and (arguably) wiser father–who is an elitist in his own right, but definitely not in wine consumption–defines “expensive” wine as any juice that requires an implement other than one’s bare hand and a paper bag to consume, so in that we’re definitely upping the ante on defining an affordable bottle.
Read the rest of this entry »
Social Bookmarking: del.icio.us Digg it StumbleUpon