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January 03, 2005

If you have to ask the price...

... you can't afford it. This maxim definitely applies to QUALIA, the new hyper-premium consumer electronics line from Sony. The website (gorgeous, natch) doesn't list any prices. But those amazing headphones? $3,000. I hesitate to think what the digital projector costs, but the product description is some of the hottest technoporn I've read in a while. Oh yeah, baby, give me your Carl Zeiss optics and your solid-aluminum lens barrel! Hot!

Read it and drool.

Posted by jay at January 3, 2005 05:09 PM | TrackBack
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Wow! The minidisc player is gorgeous and only $1900, no doubt appealing to millions of...no wait, who the feck uses minidisc? The minidisc is the betamax of music players.

It's rare irony that they chose the name "Qualia" for their product line. The "problem of qualia" in neuroscience is that it is impossible to know if one's sensory perceptions are qualitatively like the perceptions that another experiences. Clearly Sony's perception of the world is qualitatively different from ours.

But it gets weirder. Sony has turned it all into a new quasi-scientific hedonistic philosophy of happiness: http://www.sony.net/SonyInfo/QUALIA/

Read the interview "The Awakening of Qualia". BIZarre.

Posted by: Erik on January 8, 2005 01:27 PM
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