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April 07, 2004

Your own private weekly

Reason magazine simultaneously demonstrates the benefit and danger of integrated databases by publishing a specialized edition of the magazine for each of 40,000 subscribers. Not only does each copy have ads targeted to the particular subscriber, but the subscriber's own house is displayed on the cover (by circling it on a satellite photo). Chilling.

Posted by david at April 7, 2004 04:24 PM | TrackBack
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A question comes to mind: Does that mag have a RFID tag embedded in it?

Posted by: pam on April 8, 2004 09:37 AM
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