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August 01, 2003

Just how bad is the Madonna Gap ad?

As bad as the Boston Globe seems to think?

"It's never pretty watching an iconic pop figure fade, especially when it involves (and it usually does) selling somebody else's product."

I was kind of sad too, but the girl can still dance. Pete pointed out that she was stealing back the dance moves Kylie Minogue stole from her.

Check out the ad here.

Posted by jay at August 1, 2003 02:11 PM | TrackBack
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Comments

The Boston Globe link didn't seem to work, but the ad is Quite Lame in my opinion. Madonna must be feeling really low if she's doing crap like this.

Posted by: Peter on August 1, 2003 02:36 PM

I saw this ad the other day, and hadn't heard the hype before it came out (was there any?). Anyway, I actually thought it was someone impersonating Madonna, not Queen Madge herself. Just goes to show how the image can outshine the icon.

Posted by: david on August 7, 2003 11:25 AM

When I saw huge photos of Madonna butt, an m moonogram, and also her face, huge in Gap windows, in Manhattan, I recoiled,eewwwww. This is bad,wrong, off-putting, I won't buy there: negative sales results anticipated.
Then, I got my GAP email ad with Madonna face + butt, again. On the GAP website. they asked for comments, general!
I typed in the form: "Having a multi-millionaire's photo in your advertising and in your windows is a turn off. Who wants to make her richer?
Get BACK to your "beautiful unknowns" campaign.That gives a great feeling topeople, that is good for the GAP.
I got a email back: "Thanks for the comment, I am sending on to someone in charge of this at corporate headquarters."

Next time I noticed a gap store theMAdonna stuff was gone from ALL Manhattan GAP windows. Was there a cause and effect here? Is the terrible spokesperson coming back?

Posted by: Bern on August 28, 2003 05:31 PM

And the Gap paid how much for Miss Madonna to do this spot? I'm selling my stock if these are the kind of decisions they are making. What a big disappointment.

Posted by: LW on December 8, 2003 06:52 PM
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