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June 19, 2003

We are the trend

A good article on interest in wine among younger consumers from the Kansas City Star.

Interesting tidbit:

The Scarborough report said not only are young adults buying more wine, but they are willing to pay more for it. Wine consumers ages 21 to 24 are twice as likely than the average purchaser to spend $20 or more on a bottle of wine, the study stated. Those ages 23 to 34 are 76 percent more likely to pay for a high-end wine, while people older than age 65 are 74 percent less likely to pay top dollar, the study suggested.
Champagne purchases are more common among the 21-to-24 crowd.
Johnson said young drinkers also are risky in their wine experiences. They will opt for a bottle instead of buying by the glass, she said.

Posted by jay at June 19, 2003 10:33 AM | TrackBack
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Comments

Who buys just a glass?! But I have to admit I'm intrigued by "Two Buck Chuck" as profiled on Brandchannel.com (the brander lives in me still), or Charles Shaw as it's more formally known. Only US$1.99 a bottle and apparently it's "not bad" according to wine connoisseurs.

Posted by: Annett on June 26, 2003 08:56 AM

I read the same article and had to laugh. I still don't like to pay $20+ for a bottle of wine when there are so many good bargain wines out there.
About "Two Buck Chuck" - look for it at Trader Joe's. It's not bad, but not particularly good either. It would be a good wine to serve to friends that don't drink a lot of wine.

Posted by: Sabrina on July 2, 2003 01:48 PM
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