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June 10, 2003

Shameless heartstring pulling

Paulette, did you get this link in an email from theYale Alumni Fund as well? Is it just me, or did you start tearing up-- and more to the point reach for your checkbook?! I suppose they just did a good job with it, but I'm kind of paranoid that now I'm 30 the long-dormant Boola9 virus has executed in my OS-- which means that the opening strains of "Bright College Years" make me go all vuhklempt and nostalgic. I'm a communications professional AND a former fundraiser, dammit-- that should really make me immune to slick marketing like this. But I'm just not.

Posted by jay at June 10, 2003 10:41 AM | TrackBack
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I'll admit I felt something, watching it, hon. Definitely some nostalgia for those hazy, crazy school days (and Bright College Years always gives me a bit of a chill, even if the tune does bear an uncanny resemblance to the Nazi anthem sung by the German soldiers in Casablanca), but they failed to reel me in. Not one, not one image of Morse in that whole thing. Come on, show me the lipstick or the tower! That would have done me in. I'd have been balling all over the place by now, writing out a check in any amount they asked. Slick marketing indeed!

As we sang on graduation day "For God, for country, and for Morse!"

Posted by: paulette on June 10, 2003 11:53 AM

Watch again, my dear-- I saw the Lipstick! In passing, on the left in one of those inset images.

Posted by: jay on June 10, 2003 12:09 PM

Oh pleeeez. I for one cannot afford nostalgia yet - a new roof, yes, perhaps some lovely gutters. (When will Jay et al come to visit? perhaps to escape the SEA media glare sure to accompany his Jeopardy fame?). It was lovely however to view the Honda ad right after the Yale ad - puts it all into perspective. Ok, back to working for The Man.

Posted by: Seth on June 16, 2003 03:33 PM
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